Are you new to transit advertising? Let us give you a quick lesson on what it’s all about. It’s not rocket science, but it really makes sense why moving outdoor formats are better than static ones.
“One of the enemies of “attention” is clutter. And bus advertising is a 100% share of time medium, in environments away from visual clutter.”
Source: Professor Karen Nelson-Field, Amplified Intelligence
Are you paying attention?
Before consumers can be affected by advertising messages, they need to first be paying attention. (source: Thales Tiexeira Professor Marketing Harvard).
The attention factor let’s in information.
Evolution tells us that to survive we pay attention to anything in our vision that moves. It’s innate. Movement increases memory encoding and memory encoding increases ad effectiveness.
That’s why transit advertising is 20% higher than all other outdoor formats (static/non-moving outdoor formats) when it comes to memory encoding (source AdNews).
Transit advertising is an “always-on” platform
- Attention seeking
- Triggers/aids memory recall
- Strengthens brand connection
- Provides a clear constant
- 100% share of voicing promoting one client
- And builds confidence and trust.
Don’t waste your valuable time or budget on ineffective advertising. Let us get your brand Mooving.